About us
Transport for NSW keeps our State moving by providing safe, integrated and efficient transport systems. We put our customers at the centre of everything we do – and we do a lot. We connect people, communities and industry and manage how they use our road, rail and maritime networks and services, and even active modes like walking and cycling. The work we do connects the journeys you take every day.
We are a state government organisation made up of more than 28,000 people and we're in the middle of delivering the largest transport infrastructure program in Australia's history. We work across planning, policy and procurement, harnessing data and technology to develop smarter and more adaptive transport solutions.
That means job opportunities in metropolitan and regional areas across NSW – and you have the chance to be part of creating a lasting legacy that will benefit generations to come.
Find out more about Transport for NSW
About the team
Campaign Evaluation manages customer research that informs key decisions and actions relating to Road & Maritime Safety and Public Transport marketing campaigns. By providing robust evidence into the needs, behaviours and attitudes of customers, the team is a trusted partner throughout the campaign life cycle, from campaign strategy and development through to measuring campaign effectiveness.
The opportunity
We have an opportunity for a Campaign Evaluation Officer within our Brand and Marketing branch to manage and deliver customer research projects and provide analysis, interpretation and consultation to key stakeholders to make better-informed decisions on how and where we invest for positive customer and economic outcomes and ongoing sustainability decisions on both major and minor transport initiatives.
About You
You will have experience leading primary research projects end-to-end so that they are delivered on- scope, on-time and on-budget. In this autonomous capacity, you’ll be responsible for end-to-end project management producing evidence-based insights using your innate ability to interpret, extract and simplify complex quantitative and qualitative data from various sources.
An expert researcher with strong stakeholder management skills, you will be responsible for managing external research suppliers to ensure the interpretation and application of insight into communications and campaigns to guide tactical and strategic business decisions. You’ll be required to collaborate with external agencies, client groups and team colleagues, as well as other data custodians and specialists, to ensure we work effectively to meet client needs and solve challenging briefs.
Your savvy written and verbal communication skills will enable you to develop and present impartial insight, strategic advice, and sound recommendations to help leaders and decision-makers understand customer insights that drive and influence behaviour change and infrastructure network performance.
To be successful in this role, ideally, you’ll have experience in commissioning and designing campaign evaluation research projects, across both agency and client-side research, and will have an understanding of the complexity and mechanics when working within a matrix-like government environment. Prior experience working within an advertising/ campaign/brand research capacity would be highly regarded.
As the right candidate, you will have experience in all aspects of end-to-end project management and be able to work to tight deadlines, often managing multiple projects simultaneously. You’ll also possess excellent interpersonal and relationship-management skills.
Salary and Benefits
The salary for this position is Transport Service Grade 7 ($108,770- $121,822) per annum plus superannuation and leave loading.
We’re an inclusive and flexible workplace
Here at Transport, we want our workforce to reflect the communities we serve by being an inclusive, diverse and flexible place for all our people.
We offer a range of flexible work and leave options for our people. These options depend on your role and the work you do. Some of the ways our people work flexibly include a hybrid mix of virtual and in-person collaboration, staggering work hours, or even allocating extra hours worked towards a day off from time to time. We also offer more structured flexible agreements and tailored hybrid options for people who live regionally. We’re proud to be recognised as a FlexReady Certified employer, a Family Inclusive Workplace and winners of the ‘Best Remote Work Strategy’ at the Australian HR Awards 2022.
Transport is committed to creating employment and career development opportunities for Aboriginal people. These include dedicated employee networks and yarn ups, as well as career development, leadership and mentoring programs for Aboriginal people working at Transport to connect, share and learn. Our Aboriginal Employment Unit (AEU), run by a team of Aboriginal employees, is available to support current and prospective employees. For more information, email the AEU team at Aboriginal.Employment@transport.nsw.gov.au or visit Aboriginal and Torres Strait Islander employment page.
We want to ensure that employees living with disability, as well as those providing care, are supported. Visit Supporting people with disability to learn more about our initiatives and requesting recruitment and workplace adjustments.
Please contact the Talent Specialist if you’d like to arrange any adjustments to how you interact with us throughout the recruitment process or would like to discuss flexible work options. For any enquiries, please email Shefali Uppal at SHEFALI.UPPAL@TRANSPORT.NSW.GOV.AU.
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